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Rice Lake is the largest primary retail community between Eau Claire (60 miles south), Superior/Duluth (100 miles north), and Minneapolis/St. Paul (100 miles west). It serves a prime population retail trade area of approximately 80,000 and an area of more than 2,000 square miles. Rice Lake has two exits from U.S. Highway 53 -- to the south, County Hwy. O (exit 140); to the north, State Hwy. 48 (exit 143). State Hwy. 48 runs east and west; county SS runs north and south on Main Street.
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Mileage to Rice Lake, Wisconsin
Chicago....................395 miles
Des Moines..............362 miles
Milwaukee................321 miles
Twin Cities...............106 miles
Indianapolis..............583 miles
Michigan..................250 miles
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